电子商务引领中的农村经济结构变迁研究

On Structural Changes in E-commerce-based Rural Economy

近年来,随着互联网信息技术的发展,电子商务逐渐开始对传统农业经济产生影响。电子商务对农村经济的发展起到促进作用的同时,也对传统农业的运行模式带来了挑战。在电子商务在我国农村社会的产生与发展过程中,其对传统农业的就业人口结构、农民收入、农村市场交易行为、农业劳动对象和我国城镇化的进程等方面产生了巨大影响,有效地推动了我国传统农村经济结构的变迁。同时,在变迁的过程中仍有些许问题,比如农村基础设施不完善、人才缺乏、农民意识淡薄等需要解决,在政府的推动下,合理地利用电子商务来发展农村经济,使电子商务在农村生根发芽,是新时代加快实现科技兴农和农业现代化的必然路径。

With the recent development in internet technology, e-commerce begins to exert certainactive influences on the traditional agriculture, but also brings up some challenges. In detail, it has impactson rural employment structure, farmers＇ income, rural marketing, rural workers, and the rural urbanization, sothat great changes have been made to the agricultural economy. However, with the changes come someproblems such as the incomplete rural infrastructures, shortage of experts, farmers＇ lack of knowledge ine-commerce, etc. So, it＇s necessary for the government to promote the reasonable application of e-commerceto rural economy.