摘要
微信作为当前移动端的一大入口,以双向性、互动性和共享性的特点倍受用户青睐,文章以天津图书馆为例,从前期准备、菜单建设、推送信息、宣传推广等方面就如何构建公共图书馆微信公众帐号进行详细阐述,具有实践应用性。
As a large communication module,Wechat greatly favors users for the bi- directional,interactive and sharing features. The article,taking Tianjin Library for example,elaborates how to build Wechat public account for public libraries from the aspects of preparation,menu building,push information,publicity and promotion,which has practical applicability.
出处
《山东图书馆学刊》
2016年第3期80-83,共4页
The Library Journal of Shandong
关键词
公共图书馆
微信服务号
推广
Public library
Wechat
Service number
Promotion
