1Andersen, P.H. Relationship marketing and brand involvement ofprofessionals through Web-enhanced brand communities: The case ofColoplast [J].Industrial Marketing Management, 2005,34(3):285-297.
2Park C W. and Macinnis, D J. What's in and what's out:Questionson the boundaries of the attitude construct. Journal of ConsumerResearch,2006 (33): 16~18.
5ALGESHEIMER R, DHOLAKIA U M, HERMANN A. 2005. The Social Influence of Brand Community : Evidence from European Car Clubs [J]. Journal of Marketing, 69 (3) : 19 -34.
6BAGOZZI R P, DHOLAKIA U M. 2006. Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities [ J]. International Journal of Research in Marketing, 23 (1):45-61.
7BELK R W, TUMBAT G. 2005. The Cult of Macintosh [J]. Consumption, Markets & Culture, 8 (3) : 205 -217.
8MCALEXANDER, J H, SCHOUTEN J W, KOENING H F. 2002. Building Brand Community [ J]. Journal of Marketing, 66 ( 1 ) : 38 - 54.
9MCALEXANDER J H, STEPHEN K K, SCOTT D R. 2003. Loyalty : The Influences of Satisfaction and Brand Community Integration [ J]. Journal of Marketing Theory and Practice, 11 (4) : 1 - 11.
10MUNIZ A M J, O' GUINN TC. 2001. Brand Community [J]. Journal of Consumer Research, 27 (4) : 412 -432.