大数据背景下网络文学生产策略研究

Network literature production strategy in the age of big data

从大数据背景下网络文学所面对的机遇和挑战出发,深入研究网络文学的生产策略。在充分了解大数据与文学的相关发展情况的前提下,总结网络文学在发展过程中产生的问题,寻找大数据与网络文学之间的内在关联,进而探索大数据参与下的网络文学的新特质以及生产、再生产策略,推动新世纪网络文学的良性发展。

To study in-depth the network literature production strategies in the age of big data from the opportunities and challenges that network literature encountered. With a full understanding of the big data and literature development,the author would summarize the problems in the development process of network literature,look for the inner relation between the big data and the network literature,and then explore the new characteristics,production and reproduction strategies of network literature in the age of big data,thus promote healthy development of network literature in the new century.