民间艺术的保护与传承发展研究

Protection, Inheritance and Development of Folk Art

本文从广义虚拟经济视域来分析民间艺术的生存现状,探讨民间艺术的保护与传承发展问题。民间艺术是我国重要的文化遗产,历史文化的"活化石"、"民族记忆的背影",对传统民间艺术的传承和发展就是对传统文化的继承和发扬。只有通过强化民族文化认同价值、打造民间艺术品牌价值、挖掘和再造民间艺术的商业价值,才能为民间艺术生存提供沃土,实现活态传承、创新发展。

This paper examines the generalized virtual economy perspective to analyze the current survival condition of folk art and to discuss the protection, inheritance and development of it. Folk art is an important national culture heritage. Common saying as the living fossil of history and culture, also, described as a specific sketch of ethnic memories, the inherit and develop of folk art has the same significance in traditional Chinese culture. Only by emphasizing the approval value, creating the brand value, digging and rebuilding the commercial value of ethnic culture, can supply a fertile field for folk art to survive and achieve a continuous inheritance and an innovative development.