高速公路收费政策公众态度影响因素

Influence factors of public attitudes toward expressway toll policy

为了识别高速公路收费政策公众态度的主要影响因素及内在机理,依据问卷调查数据,在探索性因子分析的基础上构建了包含政府信任、政策认知、感知价值、综合服务质量感知4个感知维度的高速公路收费政策公众态度感知概念模型,并运用验证性因子分析方法和结构方程模型进行了实证检验。研究结果表明:政府信任与公众态度的相关性最强,感知价值对公众态度影响显著;政策认知和综合服务质量感知对公众态度没有显著的直接影响,但政策认知显著影响政府信任,综合服务质量感知显著影响感知价值;政府信任和政策认知受公众参与程度和收费公路信息公开质量的影响较大,感知价值受高速公路通行服务的方便快捷和安全可靠程度影响较大,综合服务质量感知受服务区的服务体验和获取路况信息的便利性影响较大。

In order to identify the key factors and mechanism influencing public attitudes towards expressway toll policy,based on the data of questionnaire investigation and exploratory factor analysis,aperceived conceptual model for public attitude towards expressway toll policy was constructed,which consisted of four conceptual dimensions such as government trust,policy perception,perceived value and comprehensive service quality perception,and then confirmatory factor analysis and structural equation modeling were used to verify hypotheses in this model.The results show that government trust has the strongest correlation with public attitudes,and perceived value has notably significant effects on public attitudes.Policy perception and comprehensive service quality perception do not have significant impact on public attitudes directly,but policy perception has remarkable effects on government trust and comprehensive service quality perception influences perceived value significantly.Government trust and policy perception are influenced greatly by the level of public participation and the quality of toll road information disclosure,and perceived value is influenced significantly by the convenience,speediness,safety and reliability of expressway traffic service.Comprehensive service quality perception is influenced significantly by the experience in service area and the convenience of obtaining traffic information.3tabs,2figs,24 refs.