中国对周边“一带一路”沿线国家的公共外交

An Analysis on China's Peripheral Public Diplomacy to Countries Involved in the Construction of the“One Belt One Road”

对周边"一带一路"沿线国家的公共外交活动,中国目前在组织框架、传播体系和品牌打造等领域取得了不少成绩。但从实施战线和操作形态的角度看,诸多问题与挑战仍旧存在,主要包括:缺乏开展合作性公共外交的物质与心理准备;缺乏有效应对美国和日本干扰的措施;针对性不强、在反恐舆论塑造和对象国的经济民族主义倾向问题上比较被动;在领土领海主权争端和政权变动上的舆论公关应对乏力。对此,中国应明确对周边"一带一路"沿线国家短中长期公共外交目标和总体运作思路,在具体策略上注重合作性和竞争性公共外交的开展与谋划,并随时做好开展冲突性和对抗性公共外交的准备,继续发挥常态公共外交与危机公共外交的配合作用,助推"一带一路"建设。

China＇s peripheral public diplomacy to countries that are involved in the construction of the＂One Belt One Road＂has achieved a lot,manifested in the systematization of implementation,the establishment of a spreading network and the creation of several scholarly and cultural brands.But many conducting and operational problems and threats still exist,including the lack of physical and psychological preparation for carrying out cooperative public diplomacy,the lack of measures taken to compete with America＇s and Japan＇s negative public diplomacy influence,the drawback of＂one size fits all＂public diplomacy strategy,the inadequate measures to influence anti-terrorism public opinion,the inability to deal with the economic protectionism in some peripheral countries and the challenges imposed by territorial sovereignty disputes as well as regime change of some peripheral countries.In this regard,in order to construct the ＂One Belt One Road＂,China should figure out short-term,medium-term and long-term objectives as well as an overall operational system,emphasize the planning and implementation of both cooperative public diplomacy and competitive public diplomacy,prepare for the choice of conflicting and confrontational public diplomacy at any instance,and continue the pace of carrying out normal public diplomacy and crisis public diplomacy.