消费者触摸需求量表中文版修订

The Chinese Version of Need for Touch Scale

触摸需求是一种利用触觉系统获取、使用信息的偏好（Peck＆Childers，2003）。本研究以Peck和Childers开发的品牌体验量表为模板，在文献综述的基础上，通过量表翻译、问卷调查、探索性因素分析、验证性因素分析、信度检验等程序，修订并形成了信效度良好的中文版的触摸需求量表。完成的量表分为3个子维度，一共包含12个条目。这可以为日后研究消费者触摸需求以及感官营销相关命题的研究者提供一个信效度都比较理想的测量工具，也为推动国内对于消费者触摸需求以及感官营销研究的发展做出了一定的贡献。

Need for touch（NFT） is defined as ＂a preference for the extraction and utilization of information obtained through the haptic system＂（Peck ＆ Childers, 2003）. In this study, based on the literature review , through successively scale translation, questionnaires, exploratory factor analysis, confirmatory factor analysis, reliability testing and predictive validity testing, the Need for touch Scale developed by Peck. Childersis revised to a Chinese Version of Need for Touch Scale with a good reliability and validity. This study can provide a measuring instrument with a good reliability and validity for the future study related to the sensory marketing; also make a contribution to the development of the sensory marketing researches.