消费文化视域中的文化领导权研究

Study of Cultural Leadership in the Context of Consumer Culture

当代消费文化的兴起改变了当代文化空间的权力关系与文化秩序,成为影响当代文化转型的关键性力量。当代消费文化凸显着日常生活的价值,推动了知识分子的世俗化转向和政治意识形态的淡化。而消费文化本身是权力争夺场域,当代消费文化语境中的文化领导权处于流动状态,面临多种权力关系操纵的可能。当代人有必要反思消费文化,着眼于历史的连续性、文化安全的视野、对话的方式、社会资本的投入、日常生活伦理的支撑,以此重构消费文化语境中文化领导权建立的起点与价值指向。

The rise of contemporary consumer culture has changed the power relations and cultural order in the modem cultural space and become a key strength that exerts an important impact on the contemporary cultural transformation. And the contemporary consumer culture has highlighted the value of everyday life and propelled the intellectuals to be secular and weaken their political ideology. However, the consumer culture itself is a field where powers wrestle. In the context of the contemporary consumer culture, culture leadership is not stationary and it is possible for a variety of powers to manipulate it. Thus, for the modem people, it is necessary to reflect on consumer culture and focus on the continuity of history, the cultural security, the way of dialogue, the social capital investment, and the ethics support in daily life to reconstruct the origin of erecting the cultural leadership and value orientation in the perspective of consumer culture.