家庭高等教育专业选择行为研究

Research on Major Choice Behavior of Family Higher Education

家庭高等教育投资决策行为,不仅要对学校进行决策,还要对专业进行决策,文章从风险成本收益角度,在理论上阐述了家庭高等教育专业选择的内在机理,并从经济角度分析家庭高等教育专业选择行为特点,得出在专业选择过程中,考生家庭在专业选择过程中主要关注点还是在收益和成本上,对风险考虑不足,整个决策过程是一种有限理性行为,并为家庭高等教育专业选择提出了相关政策建议。

Family higher education investment decision-making behavior,not only to make decisions on the school,but also to the professional decision-making.From the point of view of risk cost, this paper theoretically expounds the internal mechanism of the choice of family higher education,and analyzes the characteristics of the professional choice behavior of the family higher education from the angle of economy.It is found that the candidates family in the professional selection process is mainly focus on the income and cost,in the risk of inadequate consideration,the whole decision-making process is a kind of limited rational behavior.This paper put forward the relevant policy recommendations for the family higher education professional choice.