智慧旅游背景下的景区公共产品与服务系统设计

Public Product and Service System Design in Scenic Areas under the Background of Wisdom Tourism

目的在我国大力推进智慧城市、智慧旅游建设的背景下,研究公共产品及公共服务系统创新的新思路。方法以广东南海西樵山景区为例,通过顾客旅程优化、服务界面创新、服务接触点设计等方法,开发出一系列智慧旅游服务产品,包括景区各类特色设施和智能设施,个性化导览产品及服务,景区特色服务,南海非遗文化体验装置等。在此基础上研究和探索一种软硬件紧密结合、线上线下良好互动的智慧旅游服务系统设计方法。结论综合利用技术优势、地域文化特色的景区公共产品和服务系统创新,才能做到在内容上更立体,在服务上更完善,在个性上更突出,在体验上更完美。

It researches the new ideas of public products and public service system innovation under the background of promote the building of wisdom city and wisdom tourism in our country.Taking Guangdong Nanhai Xiqiao Mountain Scenic Area as an example,through the method such as customer journey optimization,service interface innovation,service touch point design,it developed a series of wisdom tourism service products,including the special and intelligent facilities of scenic spots,the personalized navigation service,the characteristic service,the Nanhai intangible cultural experience device and so on,and on the basis of these study,it explored a kind of wisdom tourism service system design method with close combination of software and hardware,good interaction between online and offline.Comprehensive utilization of scenic public goods and service system innovation with technological advantages,regional cultural characteristics can achieve a more three-dimensional content,more perfect in the service,more prominent in the personality,more perfect in the experience.