自媒体时代高校辅导员网络媒体形象定位研究

A Study on the Image Positioning on the Network Media of the College Counselors in the We-media Age

自媒体时代背景下,高校辅导员网络媒介素养水平对于做好思想政治教育工作起着重要作用。通过分析高校辅导员网络媒体形象特点,将辅导员形象的塑造与自媒体有机结合起来,提出了辅导员网络媒体的形象定位即当好网络舆论的引导者、争做优秀的网络评论者、做好网络安全的管理者,不断促进实际工作的科学性、规范性和实效性。

The development of the We- media has brought a significant change in the dissemination of information. In the We- media era,the network media literacy level of university counselors is important in doing a good job for ideological and political education. Through analyzing characteristics of university counselors on network media,combining the image of the instructor and the media,the image position of university counselors is put forward. It should be a good guide in public opinion of network,an excellent network commentators and good network security manager so as to continuously promote the scientificity,normalization and effectiveness of the actual work.