新媒体背景下我国文化创意产业的发展困境及应对策略

Development Dilemma and Countermeasures of China's Cultural and Creative Industries in the Context of New Media

结合新媒体的发展态势,对我国文化创意产业面临的机遇与挑战进行了分析,机遇在于:互联网成为文化创意产业发展的新平台、大数据成为文化创意的新参考、数字化成为文化创意产品的新样态;挑战在于:文化创意产业面临着文化自觉的挑战、文化创意面临着大众文化的挑战、文化创意产业面临人才匮乏的挑战。同时在此基础上,对新媒体背景下我国文化创意产业发展的路径进行了探析,主要包括:一是要提升文化创意的自觉与自信;二是着力开展互联网+实践;三是要加大文化创意人才培养力度。

Based on the analysis of the cultural and creative industries in our country,the development trend of new media is facing the opportunities and challenges. The opportunities are as follows：the Internet has become the new platform of the development of cultural and creative industries,big data becomes cultural and creative new reference,and digitalization has become a product of the new state. The challenges include three points：cultural and creative industries facing the cultural consciousness of challenge,cultural and creative facing mass culture challenge,and cultural creative industry facing the challenge of lack of personnel. On this basis,the development path of China ＇s cultural and creative industries under the background of new media is analyzed,which is to enhance the cultural and creative awareness and confidence,to carry out Internet plus practice and to increase the training of creative talents.