娱乐之外——浅谈微信对当下文学的推进

Beyond Entertainment——On the Development of WeChat in the Present Literature

微信作为一种传媒工具,具有传播速度快、效率高、信息量大等优点,在大众娱乐的舞台上扮演了极为重要的角色。此外,微信对当下文学传播也产生了重要影响,比如引导阅读文学经典和开展文学批评等。但是,微信文学也具有网络文学的通病,例如碎片化、信息庞杂、读者选择困难等。在大众传媒时代,我们应充分重视微信在文学传播方面的重要作用,依靠技术进步,开辟更加广阔的阅读市场,促进文学的发展。

With the arrival of the era of mass media, the world has changed dramatically, so have the new media and technology in peopleg daily life. WeChat, quite common now, plays a very important role in the era of mass media, due to its fast rate, high efficiency, and huge amount in information transmission. Still, beyond entertainment, WeChat will also have multiple influences on the dissemination of literature, as on ＂literary event＂ , guided reading literature, literature criticism, etc. However, reading on WeChat will bring common problems of network literature - timeliness, fragmentation and loneliness.