乡村旅游提升接待服务质量的路径分析

Path Research to Improve Reception Quality around Rural Tourism

2015年国家提出，要加强我国经济结构中的供给侧改革。细观我国的旅游市场，乡村旅游的供给侧方面也存在着较大的问题，亟待解决。乡村旅游在经过近几十年的发展之后，取得了巨大的成绩。乡村旅游在提升农民收入水平和改善农村环境质量方面发挥了巨大的作用。然而，伴随着旅游市场的日益成熟，游客旅行经验逐渐增多，对旅游地的要求日益提高，乡村旅游在发展中反映出来的问题逐渐凸显，诸如接待服务设施落后、服务意识不足、服务质量较低等。这些问题和情况的出现导致乡村旅游者的体验受到影响，满意度不高，乡村旅游质量参差不齐。本文从乡村旅游接待服务体系入手，对其内部构成要素做了细致分析，并提出了在现有条件下，提升乡村旅游接待服务质量的路径。

In 2015, the state proposed to strengthen the supply side of China＇s economic structure reform. View of the tourism market in China, the supply side of rural tourism also has a big problem, which needs to be solved urgently. China＇s rural tourism in recent decades after the development has made great achievements in development. Rural tourism plays a significant role in improving the level of farmers＇ income and improving the rural environmental quality. However, along with the tourism market increasingly mature, visitors in travel travel experience gradually increased, enhances day by day to the requirements of tourism, is reflected in the development of the rural tourism problems also emerge in an endless stream, such as the reception service facilities are backward, lack of awareness of service, quality of service, lower by complaints also have occurred from time to time. These problems and the emergence of the situation led to the tourists＇ experience of rural tourists are affected, satisfaction is not high, the quality of rural tourism is uneven. Based on the rural tourism reception service system, this paper makes a detailed analysis of its internal components, and puts forward the way to improve the quality of rural tourism reception service under the existing conditions.