利用数据挖掘实现企业精确营销
摘要
面对激烈的竞争，营销创新是企业生存与发展的必要手段，随着信息技术发展，信息占据前所未有的重要地位，先进的企业利用数据挖掘等技术，了解市场需求，发展自身，本文列举了实例并进行分析及提出相应的建议。
出处
《科教导刊（电子版）》
2016年第16期122-122,共1页
The Guide of Science & Education (Electronic Edition)
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