创新技能广告会展人才的职业定位

Career Orientation of Innovation skills Advertising Exhibition Talent

广告与会展专业是在现今高职教育现状和社会行业发展的大环境下产生的新设计类专业。该专业致力于培养广告与会展活动的设计、策划、管理与执行人才。会展行业的经济发展突飞猛进,但仍有很多专业内的新问题有待突破和解决。从展会主办方的自媒体、新媒体新闻生产工作的"七个懂得"基本方法为"透镜"来看会展人才的职业定位。

Advertising and exhibition major is a new design major emerges under the development of vocational education and the social development of the industry.This major aims at training talents in fields of advertising and exhibition design,planning,management and implementation.Exhibition industry＇s economy develops rapidly,but there are still manyproblems waiting to be solved.This paper discusses career orientation of exhibition major talents from basic method of exhibition organizer media and new media news production.