海丝核心区妈祖文化产业发展对策探析——以长乐显应宫为例

The Development Policy of Mazu Culture Industry of the Core Area of Maritime Silk Road——Taking Changle Xianying Palace as an Example

在福建被定位为"21世纪海上丝绸之路核心区"的背景下,以长乐显应宫为例,展开海洋视野中的产业文化资源开发研究具有重大的历史价值与现实意义。显应宫的产业文化资源的开发利用包括显应宫妈祖文化产业的总体战略和实施策略两个层面,通过把显应宫深厚的海洋人文底蕴与长乐市丰富的海洋自然资源结合起来,将打造出一个绿色的可持续发展的文化产业链。

Under the background of Fujian being positioned as ＂core area of the 21 st century Maritime Silk Road＂, taking Changle Xianying Palace as an example, industrial culture development in perspective of maritime has great historical and practical significance. The development and utilization of the industrial culture of Xianying Palace include two aspects： overall strategy and implementation strategy. By combining profound maritime cultural heritage with abundant martime natural resources in Changle, cultural industry chain of a green sustainable development will be built.