空间可视化探索在贵州地区卷烟偏好分析中的应用

The Application of Spatial Visualization Exploration in Analyzing the Cigarette Preference in Guizhou

针对贵州地区卷烟精准营销的需求,开发了GIS贵州地区卷烟偏好可视化分析系统、基于此系统,本文采用传统统计分析和基于GIS的空间可视化探索相结合,利用贵州省烟草的销售大数据,进行了卷烟品偏好特征的分析挖掘和可视化探索,得到了一些有价值的分析结果和结论,对于贵州卷烟营销更精准地满足客户需求和开展受用户喜欢的卷烟品牌的培育等提供了来自客观的市场数据的决策支持。

Aiming at the needs of Guizhou＇s cigarette precision marketing,the Guizhou cigarette preference analysis GIS system was developed.By using the combination of traditional statistical analysis and space-based GIS visualization as well as the big data of Guizhou＇s cigarette sales,this paper analyzed and mined out the features of cigarette preference,and obtained some valuable results,which helped to implement more accurate cigarette marketing in Guizhou and carry out cigarette brand development to meet customers＇ preferences.