我国西部地区大学生媒介素养教育调研和分析——以四川省大学生为例

A Study on Media Literacy Education of Students in Western Universities

我国大学生媒介素养教育实践刚刚起步,且集中在东部沿海地区或发达城市,选取西部地区具有代表性的四川省作为研究样本进行问卷调研和深入访谈,调研内容包括大学生媒介接触习惯、媒介接触动机、媒介批判意识以及媒介使用能力和认知水平等问题,指出高校如何在课程设置中发挥主导作用,媒介机构如何充当有效的"把关人",政府如何发挥基础保障作用。

College students＇ media literacy education practice in China has just started, and concentrated in the eastern coastal areas and developed cities. Selecting Sichuan province as the research sample by questionnaire survey and in-depth interviews, research content includes college students＇ media habits, media contact motivation, media critical consciousness, and media use ability and cognitive level, the paper points out the way for universities to play a leading role in the curriculum design, the position for media agencies to play as a gatekeeper effectively, the role for the government to play in basic guarantee providing.