企业竞争弱信号的特征提取与定量识别研究

Research on the Features and Quantitative Identification of Competitive Weak Signals in Firms

[目的/意义]针对当前对企业弱信号定量研究不足的现状,通过层次分析和隶属度函数构建新方法对其进行定量识别,为企业战略决策管理和危机预警提供服务。[方法/过程]首先,基于波特的五力模型构建七力模型,结合实证分析提取企业竞争弱信号的特征;其次,结合层次分析法构建影响因素指标体系,并计算各指标的具体权重;最后,结合隶属度函数对弱信号进行定量识别。[结果/结论]通过层次分析法和隶属度函数,构建了企业竞争弱信号的定量识别方法,为企业战略决策管理和危机管理提供服务。

[Purpose/significance ] Since there existed the lack of quantitative research on weak signals of competitive intelligence in firms, this paper constructed a new method to identify weak signals quantitatively through Analytic Hierarchy Process （AHP） and Degree of Membership Function. [ Method/process ] Firstly, based on Potter＇s five forces model, seven forces model has been proposed, and the characteristics of weak signals were extracted combined with an empirical analysis. Then the index matrix is constructed based on the AHP, and the weight of each index are calculated. After that, this paper conducted the quantitative identification of weak signals via Degree of Membership Function.[ Result/conclusion] The quantitative identification method of weak signals in firm competition was successfully established through AHP and Degree of Membership Function.