少数民族声乐艺术的市场化选择障碍及策略

Marketization Barriers and Strategy of Ethnic Vocal Music Art

少数民族声乐艺术具有民族和艺术两种属性,民族属性是民族声乐艺术的特色,同时民族属性也使得民族声乐艺术在市场需求满足、市场扩展、市场运作等方面存在诸多难题,民族声乐艺术的市场化选择障碍重重。市场化是民族声乐艺术融入时代,获得新发展的必然路径,因此本文从民族声乐艺术与市场的契合入手,深入探讨了民族声乐艺术的市场化选择障碍,并提出了解决相关障碍的策略思路。

Ethnic vocal music art has two attributes,artistic property and national property,which is the feature of national vocal music art,and at the same time also makes the national vocal music in difficult in market demand,market expansion,and market operation. Marketization is the only way for it to integrate into modern times,and to get a new development. This article discusses the obstacles and strategies in the marketization of national vocal music art.