摘要
举办书展活动是高校图书馆开展阅读推广服务的重要形式。文章通过网络调研各高校图书馆主题书展服务的情况,介绍了品牌化主题书展、创意化主题书展、新媒体平台应用主题书展、应用智能技术的主题书展、读者策划型主题书展5种具有典型特点的高校图书馆主题书展案例。根据案例的启示,提出了创意主题、线上与线下相结合、联合策展、全媒体宣传和建立主题书展品牌的策略,为我国高校图书馆阅读推广服务提供借鉴与参考。
Theme book exhibition is one of the important activities for reading promotion. This article introduced some practice cases of the theme book exhibition by investigating on academic libraries＇ homepages. The authors summarize five kinds of theme book exhibitions, that is the branding, creative, new media using, intelligence technology applying and reader plotting. The authors propose the strategies of the creative theme, click and mortar, joint policy, all media propaganda, and creating brand for reading promotion.
出处
《图书馆学研究》
CSSCI
2016年第12期76-79,共4页
Research on Library Science
关键词
高校图书馆
阅读推广
主题书展
academic library
reading promotion
theme book exhibition
