保险代理人销售误导行为分析——基于寿险公司视角

Analysis of insurance agent's sales misleading from the perspective of life insurance company

保险代理人的销售误导行为一直是寿险行业的一大顽疾,从寿险公司角度分析销售误导行为产生的原因,找出其在经营管理方面存在的问题,并提出相应的建议和对策。

Sales misleading of insurance agents has been a chronic disease facing life insurance companies, which not only does harm to the consumers, but also hinders the healthy development of life insurance industry.This paper analyzes what causes sales misleading from the perspective of those companies, trying to reveal the problems in administration and provide some corresponding suggestions and countermeasures.