大学出版社绿色出版战略路径分析

Analysis of Green Publishing Strategy in University Publishers

随着"绿色发展"进一步确立为国家战略,绿色出版已成为大学出版社的战略选择。文章分析了绿色出版对大学出版社提升核心竞争力、推动内涵发展、履行使命与责任、实现社会效益居首且社会效益与经济效益相统一等具有的重要作用,并从倡导绿色出版理念、坚守绿色健康内容、推动传统出版和新兴出版融合发展、推进技术创新、打造绿色出版产业链等方面提出了大学出版社实施绿色出版战略的路径。

With the establishment of ＂green development＂ as a national strategy, green publishing has become the strategic choice for university publishers. This paper points out that green publishing plays an important role in enhancing core competence, promoting contents development, performing responsibility and duty, putting social benefit in the first position and integrating the social benefit with economic benefit in university publishers. Thus, university publishers should carry out green publishing strategies, including advocating a green publishing philosophy, insisting on healthy contents, integrating and developing both traditional and emerging publishing industries, promoting the technological innovation, and completing an industry chain of green publishing.