传播理论视域下旅游外宣翻译策略讨究

On Translation Strategies of Tourism Foreign Publicity from Perspective of Communication Theory

做好旅游外宣翻译对于向国外游客展示我国旅游文化和人文精神具有非常重要的作用。旅游外宣翻译及传播具有信息共享的相同特点。旅游外宣翻译在把握传播特征的同时,还应遵守翻译原则,不断提升翻译水准,真正发挥其宣传的强大作用。

The translation of tourism publicity plays a very important role in showing China’s tourism culture and humanistic spirit to foreigners. The translation of tourism publicity and its dissemination have the same charac-teristic of information sharing . Grasping the characteristic of dissemination,tourism publicity translation should also follow the principles of translation,continuously upgrade the translation level and really play a powerful role in the publicity .