成吉思汗陵旅游资源发展研究

Research on the Development of Tourism Resources in Mausoleum of Genghis Khan

本文运用SWOT分析法,以鄂尔多斯市成吉思汗陵为研究对象,在其旅游资源发展现状的基础上,着重对成吉思汗陵旅游资源发展的优势、劣势、发展机会和竞争威胁进行了综合分析。并且探讨SWOT组合战略,实现成吉思汗陵旅游资源可持续发展。

This paper analyzes the advantages and disadvantages of Genghis khan mausoleum tourism resourceby the method of SWOT. In order to realize sustainable development of the Genghis khan mausoleum tourism re-source ,we put forward some suggestions.