基于“翻转课堂”的《网络营销》课程设计

“Flipped Classroom”Based Internet Marketing Course Design

《网络营销》是一门实践性很强的课程。采取翻转课堂的教学模式,把知识传递的过程放在课下进行,课上通过讨论、讲授等方式实现知识的内化。学生在讨论、实践中实现对所学知识的掌握和探究,再通过实训来巩固,这样就能高效地利用课堂时间,给学生更多的实践机会,让学生在做中学,全面提高学生分析问题、解决问题及实际应用的能力。通过实践证明,学生对"翻转课堂"教学模式认可,并且通过"翻转课堂"教学模式,各方面能力都有所提高。

＂Network marketing＂ is a very practical course. We adopt flipped classroom teaching mode, and place the process of knowledge transfer after class, with class discussions, lectures, etc. to achieve internalization of knowledge. Students in the discussion achieve a mastery of the knowledge and inquiry, then through practical training to consolidation, which will be able to effectively use the classroom time to give students more opportunities for practice, comprehensively improving the students＇ practical application ability. Proved by practice, students recognize the ＂flipped classroom＂ teaching mode and through the flipped classroom teaching mode, all of their aspects of the ability have been improved.