龙狮运动文化旅游产业开发策略探析

On the Development Strategy for the Cultural Tourism Featuring Dragon and Lion Dance

龙狮运动文化旅游产业有着巨大的市场开发价值和广阔的市场发展空间。可按以下步骤进行产业开发:培育龙狮专业创新应用型人才;拓展龙狮运动文化的内涵;整合龙狮运动文化旅游资源;研制龙狮运动文化旅游产品;推出舞龙舞狮体验的旅游项目。为确保龙狮运动文化旅游产业的顺利开发和可持续健康发展,需着力加强宣传,争取地方政府支持;积极引导,赢得地方民众共识;开展校企合作,组建龙狮文化产业机构。

The cultural tourism featuring dragon and lion dance has great market potential. To develop this industry,the author of this paper suggests that the following steps should be taken： 1） cultivate application-oriented and innovative talents specialized in dragon and lion dance,2） extend the cultural connotation of dragon and lion dance,3） integrate the cultural resources for the development of dragon and lion dance,4） develop tourism products which show the charm of dragon and lion dance,5） present tourism projects for tourists to have a personal experience of dragon and lion dance. To ensure the healthy and sustainable development of the dragon and lion dance industry,we need to increase its publicity to win the support of local governments,provide proper guidance to win the general agreement among the local people,and set up organizations specialized in dragon and lion dance through cooperation between universities and enterprises.