非盈利机构品牌形象树立研究与应用

Research and application on establishing brand images for non-profit organizations

文章分为三个部分,第一部分分析总结"非盈利机构"品牌形象树立特点;第二部分"母与子式"制定非盈利机构品牌形象树立方法——VI视觉规范手册开放环节设计方法;第三部分,精细化"非盈利机构"VI视觉规范手册闭合环节应用载体范围与规范程度。

This article is divided into three parts. Firstly the characteristics of establishing brand images for non-profit organizations are summarized and analyzed. Subsequently, the mother-son style is used in the method for establishing brand images for non-profit organizations, which is in accordance to the design method for open links suggested by Visual Identity Guidelines. At the end, the range of application and degree of specification of Visual Identity Guidelines for non-profit organizations in the closed links are detailed and finalized.