模糊评价法在农产品网络团购质量评价中的应用

Application of Fuzzy Quality Evaluation in Online Group Purchasing of Agricultural Products

随着农产品电商的不断发展,人们对农产品网络团购的消费理念的不断成熟,如何提升团购产品质量,完善团购服务已经成为农产品电商网站发展中的一个战略问题。在此基础上,首先科学合理地构建农产品团购的质量评价指标体系;其次,将模糊评价法应用于农产品团购质量评价中;最后根据评价结果与调研分析,给出相应的提升对策建议。

With the constant development of the agricultural product e-commerce industry, people＇s concept of agricultural product group purchasing is becoming more and more mature, thus how to improve the quality of the group purchased products and improve the group purchasing service has become a strategic problem in the development of the agricultural product e-commerce websites. In this paper, we first scientifically and rationally established a quality evaluation index system in agricultural product group purchasing, then applied the fuzzy evaluation process to the quality of the agricultural products group purchased, and at the end, according to the evaluation result,proposed the corresponding suggestions for improvement.