新兴社交媒体对大学生穷游行为影响研究

The Research of New Social Media Impact on University Students' Budget Travel Behavior

新兴社交媒体已经成为大学生日常生活不可或缺的部分。新兴社交媒体对大学生穷游前的旅游动机与需求、旅游观念、旅游信息收集、旅游计划制定、旅游价值的评价都产生了影响;对大学生穷游体验的影响包括旅游目的地的选择,旅游时间的安排,旅游出行方式,旅游线路的安排,酒店的选择及穷游体验与新兴社交媒体的交互影响;穷游结束后的心得体验和评价等。

The new social media has become an important part of university students daily life. Through questionnaire investigation, research found that the degree of new social media influence on university students＇ budget travel behavior as university students depend on the new social media; New social media influence on university students＇ budget travel behavior, tourism experience, tourism preference and choice, and also influence the evaluation, share; University students＇ tourist information provided by the new social media to be cautious.