案例教学法在商务英语教学中的实践探索

Exploration on the Application of Case-study Method on Business English Teaching

商务英语课程的教学既是英语语言的教学,又是商务实践技能的教学。以漳州城市职业学院经管系商务英语专业学生为研究对象,从需求调查、案例教学的设计以及案例教学中存在的问题等三个方面对案例教学法在商务英语教学中的应用进行实践探索,旨在与提高商务英语专业毕业生的实践操作能力,促进高职教育与企业岗位需求的零距离对接。

Business English teaching not only emphasizes on the teaching of English language but also that of business professional skills. With the aim of improving graduates＇ practical ability and meeting the talent needs of the company, the paper, taking Business English major in Zhangzhou City University as an example, explores the application of case-study method on Business English teaching from the aspects of needs survey, design of case-study and problems on the application of case-study method.