现代性视域下社会主义意识形态嵌入乡村日常生活探析

Research on the Embedment of Socialist Ideology in the Rural Daily Life from the Perspective of Modernity

现代性无疑是把握当代社会本质和社会理论的核心范畴。现代性在塑造我国乡村新文化秩序的同时,也使乡村文化面临凋敝、失落、边缘化和消亡的危机,乡村日常生活出现了失根的危险。乡村日常生活价值建构的着力点包括:以社会主义意识形态为引领,重塑乡村日常生活的现代价值;推动社会主义意识形态与乡村日常生活的深度融合;创新传播方式,增强农民对社会主义意识形态的自觉认同;发展和繁荣乡村文化事业,为社会主义意识形态传播提供深厚的土壤。

There is no doubt that modernity is the key for us to grasp the nature of contemporary society and social theory. Shaping the new cultural order in China′s rural areas, modernity also makes rural culture face the crisis of depression, frustration, marginalization and even death, which causes rural daily life facing the risk of losing its root. The key points of the construction of the value of daily life in rural areas include：re-shape the modern value of rural daily life with the guide of the socialist ideology;promote deep integration of socialist ideology and the rural daily life; innovate the mode of communication and enhance farmer ’ s con-scious recognition of socialist ideology; develop and make rural cultural undertakings prosper to provide a fertile land for the spreading socialist ideology.