网络流行语传播对社会文化的影响

On the Effect of Network Buzzword Transmission on Social Culture

网络流行语是伴随着互联网的出现而出现的,反映并影响社会文化发展的一种互联网语言符号。通过对2013年至2015年网络流行语生成和传播的定性分析来研究网络流行语的传播路径,结合社会调查的量化方法,对Web2.0向Web3.0时代过渡背景下的网络流行语所产生的影响进行研究,总结出网络流行语对社会文化具有映射和推动作用。网络流行语对社会文化也产生了消解和扭曲,应该以包容的态度、辩证的思想和捍卫底线的精神来对待这一新生文化现象。

Network buzzwords, emerging with the occurrence of the internet, are regarded as the symbol of internet languages which can reflect and affect the development of social culture. This research studies the transmission path of network buzzwords through the qualitative analysis of the generation and transmission of network buzzwords in 2013, 2014 and 2015. Through the quantitative method combining with social investigation, it studies the buzzwords ＇effect in the background of the transition period from Web2.0 to Web3.0,the network buzzwords can reflect and boost social culture.At the same time, the network buzzword digests and distorts social culture. therefore, the new cultural phenomenon should be treated with tolerance, dialectical thoughts and the spirit of defending the baseline.