网络传播生态的文化特性

Cultural Characteristics of Network Communication Ecology

本文分析互联网传播环境下产生的各种文化特性,指出网络传播呈现出高度的粘性与弹性、后喻文化特性、潮汐涨落特性、合作与众筹特性,以及人的个性与主体之间社会共性双向突出的特点。这些文化特征,在当今多元多样文化背景下呈现丰富多彩样式。对它们进行深入分析,对于促进当代网络社会的发展,培育积极健康、向上向善的网络文化,具有现实的意义。

This paper analyzes the various cultural characteristics which were born in the internet communication environment,points out that the network communication shows a high degree of viscosity and elasticity,then likened as cultural characteristics,turn of the tide,cooperation and crowd funding,personalities and the social common bidirectional prominent feature between bodies.These cultural characteristics,shows various situations in the current multiple cultures;Analyzes these situations,has the practical meaning to the development of contemporary network society,foster positive and healthy network culture.