从物理学与美学的视角论网络文化的负面效应

On the Negative Effects of Internet Culture from the Perspective of Physics and Asthetics

网络在当今社会具有重要的价值和广泛的应用性。但其负面效应也该引起我们高度重视。网络文化其物理学与美学的双重特征、审美形象性、传统文化与网络文化审美情感的差异性等，使网络文化的优势与劣势并存。如要实现网络文化内涵与实施对策的创新，就应在强调网络文化重要价值的同时．要尽最大可能将传统文化的注重人性化的“零距离”的理论与实践融汇其中；在运用网络手段的同时，要调动一切因素来削弱网络由于机械化、格式化等带来的人际间的隔阂：要尽最大可能消除由网络“虚拟化”所带来的“人格面具化”，将真实、自然的审美观融化在网络文化中。

network is of great value and wide application in today＇s society. But its negative effect should cause us to attach great importance to. The dual characteristics of physics and aesthetics, the aesthetic image, the difference between the traditional culture and the network culture are the advantages and disadvantages of the network culture. If want to realize the innovation of network culture connotation and implementation strategies, in emphasizing the important value of network culture, at the same time, we should, as much as possible, the traditional culture pays great attention to the humanization of the ＂zero distance＂ theory and practice to integrate them; in the use of the network at the same time, to mobilize a cutting factors to weaken the network because of mechanization, formatting and interpersonal barriers; to as much as possible eliminate brought by the network of ＂virtual＂ personality mask, real and natural aesthetic view melts in the network culture.