国际化经营对企业履行社会责任的影响——以慈善捐赠为例的上市公司实证研究

A Research on the Influence of International Operation on Corporate Social Responsibility: Evidence of Listed Companies' Philanthropy

针对国际化企业社会责任存在双重标准的纷争,我们应当以慈善捐赠表征企业社会责任,对其经济动机与合法性动机及其情境变动性进行理论分析和检验,以期为透视国际化企业在国内的社会责任表现提供经验证据。由中国A股上市公司面板数据的实证研究发现,企业国际化程度越高,其国内的捐赠量越少,但在政府补贴多、市场化程度高的地区的国际化企业,其国内捐赠行为有所改善。进一步的拓展性检验还显示,与欧美关联的国际化企业在国内少捐的现象也有所改善,但全球化企业在国内的上述捐赠表现更加明显。这进一步拓展了特定场景下对企业慈善捐赠形成机制的认识,有助于更细致地把握国际化企业社会责任的行为特征,对引导其平衡国内外履责表现并实现整体布局优化,进而彰显其责任形象,具有重要的理论和实践价值。

In view of the phenomenon of corporate social responsibility（ CSR） w ith double standards and taking philanthropy as an example,this paper analyzes and makes an empirical study to clarify CSR performance of international operation of enterprises based on economic and legitimacy motives. According to China＇s A-share listed companies＇ panel data,the results reveal that the more the China＇s enterprises operate internationally,the less they donate. Further empirical tests show that the above mentioned donation behavior is less obvious to those enterprises w ith government subsidies and in the area w ith high marketbased degree. Expanding researches indicate few donating of international operation of enterprises is more obvious in born globals w hile less in w hich are related to Europe and America. The paper provides new discovery to understand the formation mechanism of charitable donations and w ill help grasp the behavioral characteristics of CSR. Also,it is of great value in theory and practical significance to guide enterprises how to achieve balance about CSR betw een domestic and abroad to display responsible image.