建筑业企业商业模式结构要素研究

Study on the Business Model Structure Elements of Construction Enterprises

在分析商业模式多元要素理论的基础上,提出了商业模式结构要素的YW模型,讨论了包含企业定位、业务系统、资源能力、供应链、财务结构、盈利模式在内的建筑业企业商业模式的结构要素形态,为研究建筑业企业商业模式创新提供了一个分析构架.

Based on the analysis about the theory of multiple elements of business model the YW pattern of business model structure elements is put forward. The structure elements form of constructive industry company including enterprise positioning,business system,resource capability,supply chain,financial structure and profit model is discussed in the paper. It also provided an analytic frame for the innovation of the construction industry business model.