定制模式:路径与问题探析

Customization Model:An Analysis of its Path and Problems

以消费需求升级为中心的定制模式是新工业革命背景下的主流生产经营模式。研究认为:传统企业的定制化转型可沿着以产定销→预销售定产→规模化定制→个性化定制的路径展开,但还需要着力解决认知、技术、环境等方面的障碍。建议从倡导形成按需制造理念、鼓励定制模式技术创新与扩散、加快融合型创新人才培养和构建全国统一开放的信任体系等方面加强政策引导与扶持,助力企业加快实现向定制模式的转型。

The customization model which centers on consumer demand upgrading is the main mode of production and management in the background of new industrial revolution.Researches show that the customized transformation of traditional enterprises can be launched along such a path：sale based on production→production based on pre-sale→mass customization→personalized customization while some cognitive,technological and environmental obstacles should be overcome.Efforts should be made on policy guidance and support,forming the concept of manufacture based on demands,encouraging the innovation and diffusion of customization technology,accelerating the cultivation of integrated innovative talents,constructing a unified and open credit system and so on,in order to help enterprises to accelerate the transition to a customization model.