新时代用户阅读行为变化研究

A Study on Changes of User's Reading Behavior in New Era

近年来,数字技术的迅猛发展,催生了阅读新时代,人们的阅读方式有了更多的选择,阅读行为也在不知不觉中发生了变化。文章利用问卷调查和深度访谈相结合的方法,从行为主体、外界刺激、主体目标和主体活动4个方面对用户的阅读行为进行实证研究,并在此基础上分析用户在获取方式、阅读内容、阅读方式、阅读效率和行为交互5个方面的具体变化,为更好地开展全民阅读活动提供参考。

In recent years, the rapid development of digital technology makes people enter a new reading age that there are more options for reading and reading behavior are unconsciously changed. By using the combination of questionnaire and depth interview method this paper carries an empirical study on the user＇s reading behavior in four aspects of the behavior subject, external stimuli, the main objectives and main activities, and specifically analysis the user reading behavior changes on acquisition mode, reading content, reading mode, reading efficiency and behavior interaction in five aspects, for better implementation of the national reading activities to provide reference.