上海市文化创意产业发展探讨

Discussionon the Development of Cultural and Creative Industries in Shanghai

上海文化创意产业发展迅速,形成企业品牌效应,产城融合态势渐显,文化创意市场消费出现融合化趋势。同时,针对文化创意产品同质化、原创产品不够丰富、产品创新认知度不高等诸多问题和困难,需要从进一步协调和完善政策扶持体系,加强文化创意产业整体发展规划,加强人才队伍建设和"软环境"建设,大力支持"原创"性技术创新等方面着手切实提升文化创意产业发展水平。

Cultural and creative industries has developed rapidly in Shanghai,which brand effect has formed,theintegration trend of industry and urban was obvious gradually, and culture creative market consumption has the similarsituation. Meanwhile, in the face of culture creative product homogeneity, the less original product,the low awarenessof product innovation and so on many problems and difficulties, we need to further coordinate and improve the policysupport system,strengthening the overall planning for the development of cultural and creative industries, as well asthe construction of talent team and the＂soft environment＂, increasing efforts to support the original technological inno-vation and so on aspects to improve the development level of cultural creative industry.