广告大赛与广告专业实践教学融合的探讨

Discussion on the Integration of Advertising Competition and Advertising Specialty Practice Teaching

广告专业是一个实践性很强的专业,传统广告教育关于实践的教学,大多停留在"仿真性"的模拟实践上,不能适应日益发展的广告行业的要求,教学内容与行业需求脱节,影响了学生的实践实用技能和就业动手能力的培养。文章通过对融合广告大赛的广告专业实践教学模式构建与实施进行了详细的分析,就如何完善融合教学模式提出了相关建议。

Advertising specialty is a practical major,while traditional advertising education about practice teach-ing mostly stay in the＂simulation＂of the simulated practice.We found that the there＇s a separation between teachingcontents and industry,which affecting the ability cultivating of students＇ practical skills and employment,due to thepractice form and the practice effect can＇t meet the requirements of the growing advertisement profession. The authorCombined with a higher vocational college for nearly 10 years of experience in advertising professional practice teach-ing,at the same time how to build and implement the fusion of advertising competition and advertising professionalpractice teaching mode are analyzed in detail,this paper puts forward suggestions on how to improve the integrationteaching mode.