摘要
随着互联网和多媒体技术的迅猛发展,越来越多的传统企业利用互联网技术来改变企业的宣传和销售方式。汽车行业是一个竞争激烈的传统行业,企业相当重视对汽车的销售和企业品牌宣传,如何利用互联网更好地宣传企业品牌和提高汽车销售业绩是一项挑战。本文对传统汽车行业在线上和线下(即车展)的宣传和销售方式进行了详细的分析,指其出在经济、用户体验等方面存在的优缺点。为改进其原有的缺点,本文提出基于交互性较强的Flash和Actionscript技术来构建虚拟车展交互体验平台,并给出设计、实现过程。平台测试和应用结果表明,取得了更好的企业品牌宣传效果和汽车销售业绩。
With the rapid development of the Internet and multimedia technologies,more and more traditional companies start to use Internet technology to improve their of publicity and sales.The automotive industry is a highly competitive traditional industry.Enterprise always pay much attention to the brand publicity and sales.how to use the Internet to better promote the brand publicity and sales is a big challenge.This paper carries out a detailed analysis on the online and offline＇s brand publicity and sales of the traditional automotive industry,and points out its shortcomings and merits in users＇ experience.In order to overcome its shortcomings,we propose building an interactive experience platform of virtual car exhibition that based on Flash and ActionScript technology,and shows in details about its design and implementation process.In the end,the results of platform test and application shows that we achieved better effect of brand promotion and companies＇ sales performance.
出处
《计算技术与自动化》
2016年第2期106-108,共3页
Computing Technology and Automation
基金
国家自然自然科学基金项目(61472131)
