摘要
[目的/意义]探讨高校图书馆如何基于微信平台进行阅读推广并构建一个合适的推广模式。[方法/过程]首先从外部环境和内部条件分析了微信应用于高校图书馆阅读推广服务的可行性,然后从阅读推广的服务方式与内容、运行机制和团队建设3个方面探讨了基于微信的高校图书馆阅读推广模式的构建。[结果/结论]构建了以公众账号为主,图书馆微信普通账号为辅的推广模式,并对团队管理、平台完善与优化管理和宣传推广管理提出具体措施建议。
[Purpose/significance] The paper is to discuss university library how to base on We Chat platform to promote reading and to construct a suitable reading promotion mode.[Method/process] The paper firstly analyzes feasibility of applying WeChat to university library＇s reading promotion service from external environment and internal conditions, and then discusses the construction of WeChat-based reading promotion mode of university library from 3 aspects of reading promotion service mode and content, operating mechanism and team building. [Result/conclusion] The paper constructs reading promotion mode basing on library＇s WeChat official account with the help of general account, and puts forward concrete measure suggestions on relevant team＇s management, platform＇s perfection and optimization management, and propaganda management.
出处
《情报探索》
2016年第6期103-106,共4页
Information Research
基金
河北建筑工程学院校基金项目"基于微信的虚拟咨询服务模式的构建"(项目编号:Y201421)
河北省高等教育学会"十二五"规划2015年度项目"MOOC在信息管理系列课程教学改革示范研究"(项目编号:GJXH2015-335)成果之一
关键词
微信
高校图书馆
阅读推广
WeChat
university library
reading promotion
