社区支持农业模式中消费者参与意愿的影响因素研究

Research on the Consumers' willingness and Factors Influencing Public Participation in the Community Support Agriculture

社区支持农业(CSA)是农产品预售直销的新模式,在很多地区都受到大家的喜爱,针对其模式中消费者参与意愿的影响因素的研究并不多。因此,文中通过问卷调查,选取消费者对于CSA模式中送货周期,送货速度,送货频率,消费水平等方面的因素进行调查,先总结出哪些因素对消费者的参与意愿有影响。根据实际的数据,建立Logistic模型,验证调查问卷中作者总结出的影响因素的显著性。最后得出送货速度、消费水平、农产品新鲜度对消费者参与CSA的意愿有着特别显著的影响。

Community Supported Agriculture （CSA） is a new model of direct sale of agricultural products, and in many areas are loved by everyone, studies on factors of consumers＇ willingness to participate in its pattern of not much. Therefore, through questionnaires, select consumers factor CSA mode of delivery, delivery speed, delivery frequency, consumption levels and other aspects of the investigation, to summarize what factors affect consumers＇ willingness to participate. Based on actual data, the establishment of Logistic model, verify significant questionnaire authors conclude that the impact of factors. The conclusion that the delivery rate, the level of consumption, produce freshness to the will of consumers to participate in CSA has a particularly significant impact.