城市居民参与体育旅游意愿影响因素分析——基于长三角居民参与环巢湖体育旅游意愿的实证

Factors affecting urban residents' sport tourism willingness——Based on an empirical study of the Yangtze River Delta residents' willingness to participate in sports tourism around Chaohu Lake

采用文献资料、专家访谈、问卷调查和数理统计法,根据上海市、杭州市和南京市的调研数据,基于Logistic回归模型对城市居民参与体育旅游意愿的影响因素进行了实证分析。结果显示:体育旅游经历、到旅游目的地便利性、体育旅游的偏好、锻炼习惯对体育旅游的影响、家庭或工作事务繁忙程度、接待能力的需求、旅游目的地旅游品牌的吸引力、外出旅游可接受的车程距离及成本和旅游预期效用的考量对城市居民参与体育旅游的意愿有着显著性影响;其中以锻炼习惯对体育旅游的影响、旅游目的地旅游品牌的吸引力、外出旅游可接受的车程距离以及成本和旅游预期效用的考量的影响最为显著。并据此提出相应的发展建议。

Using literature data,expert interviews,questionnaire and mathematical statistics, according to the survey data of Shanghai,Hangzhou and Nanjing,an empirical analysis was made on the factors that affected urban residents＇willingness to participate in sports tourism by employing Logistic regression model.The results show it is greatly influenced by the following factors,including the sports tourism experience,the convenience to tourist destinations,sports tourism preferences,sport exercise habits,quantity of family or work affairs,the demand on reception capacity,tourism brand appeal,acceptable driving distance and cost,expected travel utility considerations;of which,the exercise habits,tourism brand attraction,acceptable travel distance and cost and tourism expected utility considerations have the most significant effect. And accordingly development proposals are put forward.