外生驱动互联网消费增长的微观空间计量研究

A Micro Empirical Study of Exogenous Online Consumption Growth in China Based on Spatial Econometrics

文章从外生驱动视角探讨中国互联网消费的全域增长问题,试图通过理论探讨与实证分析挖掘微观社会互动促进互联网外生消费的机理与手段。文章利用数字内容产品在线消费的省域数据,使用空间面板固定效应模型识别互联网环境中促进外生消费增长的外溢与滞后因素,分析了中国文化与地理空间的社会互动对互联网外生消费增长的影响,为中国互联网消费的全域内生增长探索新的规律与方式。研究发现互联网消费空间中存在着地理临近性与文化相似性。这不仅是一次理论研究,其规律将帮助政府与企业理性认识互联网消费的空间传染方式,指导制定最佳的网络经济发展战略。

From the view of exogenous drive, through theoretical discussion and empirical analysis, the researcher explores the mechanism and methods of how the social interaction promotes exogenous online consumption. With the provincial data consumption in China in e-commerce market and the general spatial panel fixed effect model （the General Model and Spatial Fixed Effect） , the researcher identifies the spillover and the lag factors of exogenous consumption growth in the Internet environment, analyzes the in- fluence of non-market interactions of cultural and geographical factors on the exogenous online consumption growth, and explores the new route and regulation of the endogenous consumption growth in China. This article finds that zero physical distance will not lead to the disorder of the online-consumption ; on the contrary, there is significant spatial correlation of geographical and cultural factors. This is not only a theoretical research, the rule will also help the government and enterprises to rationally understand the consumer Internet space diffusion and guide them to develop the best online economic development strategy.