资本与艺术结合的美术馆运营之道

The Way of Combination with Capital and Art in Gallery Operation

随着美术馆运营形态从殿堂文化逐渐向产业化方向的演进,探索与时代契合的发展方式是每个美术馆面临的重要课题。资金保证是其面临的首要难题,而外部多渠道地募集资金,内部开放的筹资形式,合理的资本运作可以有效缓解运营资金不足的困难。同时,为了实现其可持续性发展,美术馆还应区别于一般商业运作,在尊重艺术发展规律的前提下,从职能定位视角借鉴企业化经营和管理模式,使资本与艺术完美结合。

With the operation form of gallery from the palace culture gradually evolve to the industrializa-tion direction ,exploring the way of survival and development fit in with this era ,become an important task to each gallery .Among them to look for powerful financial guarantee is the primary problem of the gallery , and the capital operation through external various channels to raise money and internal open form of finan -cing ,can effectively relieve lack of working capital difficulties .At the same time , in order to realize its sustainable development ,gallery should be different from general business operations , on the premise of that respect the law of art development ,reference to enterprise operation and management pattern from the perspective of functional localization ,make capital and art perfect combination .