福建省国内旅游存在的问题及对策

Problems and Countermeasures of Domestic Tourism in Fujian

随着我国交通条件的进一步优化,中部地区客源大幅增加,旅游市场消费结构不断优化,人均旅游消费不断提高,使得我省旅游收入快速增长,呈现效益型发展态势。研究我省旅游消费结构,可以衡量出我省旅游业的发展情况及趋势。本文根据相关数据,对福建省旅游消费结构及相关行为进行了分析,并给出了未来福建省旅游业的发展方向的一些建议。

With the further optimization of the transportation condition in China,the amount of tourists has greatly increased from the central regions,the consumption structure of tourism market has constantly optimized and average？ tourist consumption？ has been continuously improved,which has made tourism income a rapid growth and presented a situation of benefit- oriented development in Fujian. The study of the tourism consumption structure can measure the development and trend of the tourism industry in our province. Based on the relevant data,this paper analyzes the tourism consumption structure and related activities,and gives some suggestions about the future development of Fujian Province.